What is the best way to build a business that lasts?
Borrowing from a post by Seth Godin in Fast Company, I’d say you should approach it like a chicken braai*:
It’s hard to get the results we really want. Psychologically we are hard-wired to look for the easy, quick fix.
“Just press this button”, “Click here for immediate results”, “Turn-key solution” or “Done-for-you” etc. You know what I mean.
Who wants to grind out a win when you can get the spoils immediately? Why would you start your music career performing in dimly-lit bars with noisy patrons when you can enter Idols and get a record deal in just two months? Why eat healthy and exercise 4 times a week when you can just cram the Atkins Diet?
It’s easy to be duped into believing that results come overnight. I think building a sustainable business is so hard that we are desperate for a shortcut to success.
To build a business takes more than that
Check out the short video below. In it I reveal the real way to build a business that lasts.
*By the way, the word “braai” is a South Africanism for what the rest of the world calls a barbeque. I figured you wanted to know.